G Creative wins Best Nation Brand Award for ‘Make It Kenya’
Hot on the heels of Grayling’s sweep at the
African Excellence Awards, Graying META’s creative offer, G Creative, has won
a Transform MENA Award in the Best Nation
Brand category. G Creative won the award for the Make It Kenya Campaign, an
international nation brand for the Kenya Ministry of Tourism, developed in 2015
and launched by Kenya’s President HE Uhuru Kenyatta at The Milan Expo 2015.
Carolina Salas, Head of G Creative, said of the
win: “We’re delighted to have been recognized by Transform MENA with
this award for the creation of the Make It Kenya brand. The G Creative and
Grayling teams have put so much into the Make It Kenya campaign, so this win
feels brilliant. Our biggest recognision has been to develop a brand that
represents and identify Kenyans around the world and we are really proud of
it.”
The full list of awards is as follows:
WINNER: Nation Brand – Make it kenya
Highly Commended:
Seha – Unwani campaign – Best photography
style/illustration
Grayling – Brand refresh
Dettol-Proscalp – Brand experience
One of the Transform Award judges
commented: “This was a really well-executed project. What stood out the
most was not just the fact that it effectively met the challenge at hand or had
a nice logo, but rather that the strategy was very comprehensive. The branding
translated well across all channels and really does the job that the team
intended. Well done.”
The Make It Kenya brand was completely developed
and produced by G Creative.
Grayling Team
19th May 2016
Breakthru Kenya - Documenting the successes of Kenya and Kenyans.
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